Social Media Marketing

Chinese Social Media AI Trends: As ChatGPT has gained global attention for its impressive language generation capabilities, China has not been immune to its allure. This blog post by the China specialists at China Gravy discusses the usage of ChatGPT in China, its limitations in understanding Chinese, and the social media trends surrounding it. We …

The ChatGPT Phenomenon in China: Adoption, Limitations, and Future Prospects Read More »

Chinese Social Media Strategy: Embrace the evolution of the landscape in the past decade, characterized by rapid innovation, heightened user engagement, and the rise of new platforms ( Statista. (2021). Number of social network users in China 2017-2026). With a distinct digital ecosystem from the West, comprehending and capitalizing on the intricacies of Chinese social …

Navigating the New Era of Chinese Social Media: A Comprehensive Guide for Success Read More »

Learn about Chinese Social Commerce and how XiaoHongShu (Little Red Book) became the go-to platform for urban middle-class youth in China. The Chinese market is known for its rapid growth and constantly evolving digital landscape. One of the most significant developments in recent years has been the rise of social commerce, a fusion of social …

The Rise of Chinese Social Commerce: XiaoHongShu – Preferred Platform for Middle-Class Youth Read More »

The China fitness market is expanding rapidly as the growing Chinese middle-class is seeking a healthy and aspirational lifestyle. The number of fitness studios is surging and health/fitness app downloads are booming. The Chinese – like the rest of the world – have jumped on the health and fitness trend. The fitness industry in China …

Leverage the China Fitness Market with Health & Fitness Influencers Read More »

What is Zhihu? Find out everything you need to know about the largest Q&A platform in China, and how to lift its B2B marketing potential for your business in the Middle Kingdom. From an SEO boost for your Chinese website to increased brand awareness, free market research and competitor analysis – Zhihu is a powerful …

What is Zhihu? Your B2B Marketing Guide to the Chinese Quora Read More »

China’s live streaming sector is booming. In fact, live streaming is one of the hottest digital trends in the Middle Kingdom with more than 600 million viewers in 2020. That’s 60% of China’s 990 million internet users with a strongly rising trend. This together with its interactive elements makes live streaming a powerful marketing tool …

Hottest China Live Streaming Apps for 2024 Read More »

The China mobile app market is very different from the rest of the world. Due to the Great Firewall of China and a large variety of different Android app stores, the availability and requirements for new apps in the Middle Kingdom vary significantly.  Most of the popular Western websites and apps like Google – and …

The China Mobile App Market Read More »

How to use WeChat is one of the most frequently asked questions our China experts at China Gravy receive. That’s why we’ve decided to put together a practical article showing and explaining everything you need to know about WeChat and its functions from a marketing point of view. What’s WeChat again? In case you haven’t …

How to Use WeChat like a Pro – WeChat Features & Functions Read More »

In today’s world, you can’t get around marketing with Chinese influencers when using digital marketing in China to reach your target audience. Having a presence in the Middle Kingdom, the largest economy in the world is a smart move for your business if you haven’t made the move already. Due to the censorship restrictions in …

Working with Chinese Influencers to Market your Business in China Read More »

Are you ready to learn how to create Facebook ads for real estate to target Chinese buyers? With digitalization conquering every part of our lives, a modern website combined with an integrated online strategy is essential for the success of any company. This is true for all sectors, not only digital-native start-ups and high-tech super …

Create Facebook Ads for Real Estate to Target Chinese Buyers Read More »