Social Media Marketing

Chinese social media marketing on platforms like WeChat, Douyin, Xiaohongshu, and Weibo holds immense potential to raise your brand awareness in China and boost sales. To reach your target audience in China, social media is the way to go. In fact, brands dedicate 14% to social media marketing in China to promote their products and

Chinese Social Media AI Trends: As ChatGPT has gained global attention for its impressive language generation capabilities, China has not been immune to its allure. This blog post by the China specialists at China Gravy discusses the usage of ChatGPT in China, its limitations in understanding Chinese, and the social media trends surrounding it. We

Chinese Social Media Strategy: Embrace the evolution of the landscape in the past decade, characterized by rapid innovation, heightened user engagement, and the rise of new platforms ( Statista. (2021). Number of social network users in China 2017-2026). With a distinct digital ecosystem from the West, comprehending and capitalizing on the intricacies of Chinese social

Learn about Chinese Social Commerce and how XiaoHongShu (Little Red Book) became the go-to platform for urban middle-class youth in China. The Chinese market is known for its rapid growth and constantly evolving digital landscape. One of the most significant developments in recent years has been the rise of social commerce, a fusion of social

The China fitness market is expanding rapidly as the growing Chinese middle-class is seeking a healthy and aspirational lifestyle. The number of fitness studios is surging and health/fitness app downloads are booming. The Chinese – like the rest of the world – have jumped on the health and fitness trend. The fitness industry in China

What is Zhihu? Find out everything you need to know about the largest Q&A platform in China, and how to lift its B2B marketing potential for your business in the Middle Kingdom. From an SEO boost for your Chinese website to increased brand awareness, free market research and competitor analysis – Zhihu is a powerful

China’s live streaming sector is booming. In fact, live streaming is one of the hottest digital trends in China with more than 816 million viewers in 2024. That’s 82% of China’s 990 million internet users with a strongly rising trend. This together with its interactive elements makes live streaming a powerful marketing tool at a

The China mobile app market is very different from the rest of the world. Due to the Great Firewall of China and a large variety of different Android app stores, the availability and requirements for new apps in the Middle Kingdom vary significantly.  Most of the popular Western websites and apps like Google – and