Chinese Digital Marketing

Social media strategy for China - step-by-step guide for beginners

Effective Social Media Strategy for China: Step-By-Step Guide for Beginners

Creating a social media strategy for China offers unparalleled economic opportunities for global brands.  Did you know that more than 60% of the world’s population uses social media? In today’s digital landscape, having a social media presence is not just an option – it’s a necessity for businesses. Even more so, in the Chinese market …

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The ChatGPT Phenomenon in China: Adoption, Limitations, and Future Prospects

Chinese Social Media AI Trends: As ChatGPT has gained global attention for its impressive language generation capabilities, China has not been immune to its allure. This blog post by the China specialists at China Gravy discusses the usage of ChatGPT in China, its limitations in understanding Chinese, and the social media trends surrounding it. We …

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Navigating the New Era of Chinese Social Media: A Comprehensive Guide for Success

Chinese Social Media Strategy: Embrace the evolution of the landscape in the past decade, characterized by rapid innovation, heightened user engagement, and the rise of new platforms ( Statista. (2021). Number of social network users in China 2017-2026). With a distinct digital ecosystem from the West, comprehending and capitalizing on the intricacies of Chinese social …

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The Rise of Chinese Social Commerce: XiaoHongShu – Preferred Platform for Middle-Class Youth

Learn about Chinese Social Commerce and how XiaoHongShu (Little Red Book) became the go-to platform for urban middle-class youth in China. The Chinese market is known for its rapid growth and constantly evolving digital landscape. One of the most significant developments in recent years has been the rise of social commerce, a fusion of social …

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CRM Market in China

CRM Market in China – How to Choose the Right Software

The CRM market in China is distinguished by social consumerism and the consequent requirement to manage the large variety of data points across apps and online platforms. Did you know that almost all companies (91%) with more than 11 employees use a CRM? And that the CRM market is the fastest-growing software market? In this …

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How to reach Chinese students

Attention Overseas Universities: How to Reach Chinese Students

Chinese students typically are perceived as hardworking and wealthy. With the “China dream” and the country’s “common prosperity” ambition, quality education is gaining relevance quickly.  Particularly, wealthy families increasingly send their children to overseas universities and higher education institutions in search of the best education as well as reputable degrees, the opportunity to gain life …

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co-branding in China

Co-branding in China – Reach Chinese Consumers Synergistically

Co-branding in China is an exciting opportunity for businesses to create synergies that go beyond the simple addition of two brands. Cross-brand collaborations bring fresh, creative, and exciting co-branded products and services to Chinese consumers. Find out how to grow your client base and raise brand awareness, tap into new markets, increase your sales and …

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leverage the chinese fitness market with health and fitness influencers

Leverage the China Fitness Market with Health & Fitness Influencers

The China fitness market is expanding rapidly as the growing Chinese middle-class is seeking a healthy and aspirational lifestyle. The number of fitness studios is surging and health/fitness app downloads are booming. The Chinese – like the rest of the world – have jumped on the health and fitness trend. The fitness industry in China …

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what is zhihu

What is Zhihu? Your B2B Marketing Guide to the Chinese Quora

What is Zhihu? Find out everything you need to know about the largest Q&A platform in China, and how to lift its B2B marketing potential for your business in the Middle Kingdom. From an SEO boost for your Chinese website to increased brand awareness, free market research and competitor analysis – Zhihu is a powerful …

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