Chinese Digital Marketing

How to attract overseas Chinese for your local service business

How to Attract Overseas Chinese for Your Local Service Business

Brand Localization, Chinese Digital Marketing, Digital Advertising, Social Media Marketing / 7 minutes of reading

Win overseas Chinese for your local business and lift the potential of their immense purchasing power. Raise your brand’s visibility and increase sales by tapping into the overseas Chinese market segment. Understanding the preferences of overseas Chinese allows you to cater to their specific needs and desires with targeted strategies. The China experts at China […]

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Chinese social media

Chinese Social Media Marketing: WeChat, Douyin, Xiaohongshu, Weibo

Chinese Digital Marketing, Social Media Marketing / 12 minutes of reading

Chinese social media marketing on platforms like WeChat, Douyin, Xiaohongshu, and Weibo holds immense potential to raise your brand awareness in China and boost sales. To reach your target audience in China, social media is the way to go. In fact, brands dedicate 14% to social media marketing in China to promote their products and

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Social media strategy for China - step-by-step guide for beginners

Effective Social Media Strategy for China: Step-By-Step Guide for Beginners

Social Media Marketing / 8 minutes of reading

Creating a social media strategy for China offers unparalleled economic opportunities for global brands.  Did you know that more than 60% of the world’s population uses social media? In today’s digital landscape, having a social media presence is not just an option – it’s a necessity for businesses. Even more so, in the Chinese market

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The ChatGPT Phenomenon in China: Adoption, Limitations, and Future Prospects

Chinese Digital Marketing, Social Media Marketing / 3 minutes of reading

Chinese Social Media AI Trends: As ChatGPT has gained global attention for its impressive language generation capabilities, China has not been immune to its allure. This blog post by the China specialists at China Gravy discusses the usage of ChatGPT in China, its limitations in understanding Chinese, and the social media trends surrounding it. We

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Navigating the New Era of Chinese Social Media: A Comprehensive Guide for Success

Chinese Digital Marketing, Social Media Marketing / 3 minutes of reading

Chinese Social Media Strategy: Embrace the evolution of the landscape in the past decade, characterized by rapid innovation, heightened user engagement, and the rise of new platforms ( Statista. (2021). Number of social network users in China 2017-2026). With a distinct digital ecosystem from the West, comprehending and capitalizing on the intricacies of Chinese social

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The Rise of Chinese Social Commerce: XiaoHongShu – Preferred Platform for Middle-Class Youth

Chinese Digital Marketing, Social Media Marketing / 3 minutes of reading

Learn about Chinese Social Commerce and how XiaoHongShu (Little Red Book) became the go-to platform for urban middle-class youth in China. The Chinese market is known for its rapid growth and constantly evolving digital landscape. One of the most significant developments in recent years has been the rise of social commerce, a fusion of social

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CRM Market in China

CRM Market in China – How to Choose the Right Software

Chinese Digital Marketing, Lead Generation / 12 minutes of reading

The CRM market in China is distinguished by social consumerism and the consequent requirement to manage the large variety of data points across apps and online platforms. Did you know that almost all companies (91%) with more than 11 employees use a CRM? And that the CRM market is the fastest-growing software market? In this

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How to reach Chinese students

Attention Overseas Universities: How to Reach Chinese Students

Brand Localization, Chinese Digital Marketing / 17 minutes of reading

Chinese students typically are perceived as hardworking and wealthy. With the “China dream” and the country’s “common prosperity” ambition, quality education is gaining relevance quickly.  Particularly, wealthy families increasingly send their children to overseas universities and higher education institutions in search of the best education as well as reputable degrees, the opportunity to gain life

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co-branding in China

Co-branding in China – Reach Chinese Consumers Synergistically

Chinese Digital Marketing, Digital Advertising / 17 minutes of reading

Co-branding in China is an exciting opportunity for businesses to create synergies that go beyond the simple addition of two brands. Cross-brand collaborations bring fresh, creative, and exciting co-branded products and services to Chinese consumers. Find out how to grow your client base and raise brand awareness, tap into new markets, increase your sales and

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