You Lead Globally. We Deliver Locally.
Your Local Team in China
From plans to progress—we help you execute, adapt, and win in the China market.
who are we?
We’re Built to Be Your
Team in China
Whether you’re just entering or already scaling in China, we simplify the path, clear the blocks, and help you reach your goals and deliver results.
Inside China: what works, what doesn't
Real strategy, real stories, and real outcomes—delivered monthly.
We Understand
the Barriers
China is full of opportunity—but also full of friction. From unfamiliar platforms to opaque business norms, it’s easy to feel stuck before you even begin.
We’ve seen smart, capable teams lose momentum simply because they lacked the right eyes, ears, and hands on the ground. That’s exactly why China Gravy exists.
We were built to represent you—clearly, locally, and strategically.
We’re Here
to Bridge the Gap
We act as your embedded team in China—executing your plans, localizing your message, building real relationships, and helping you move faster and smarter.
Our job is to remove the complexity. To represent your brand, handle the moving parts, and make sure strategy becomes action—without you having to be on the ground yourself.
With us, you’re present in China—even when you’re not.
Built to Lead
Our Leadership
The minds behind the mission—and your success in China
Chinese business strategist, marketing expert with a TRIUM EMBA, based in Dubai, UAE
Jon Frank
Global business strategist and growth expert with a Harvard MBA, based in Chicago, USA
Janice Zhang
Seasoned China operations specialist with a BA in Business English, based in Tianjin, China
what do we do
From Strategy to Execution
We Move for You in China
We help global service businesses succeed in China through hands-on digital marketing, B2B partnership building, and trusted local support—executed by your embedded team on the ground.
Strategize & Scale
Chinese Digital Marketing
Reach, engage, and convert Chinese audiences with content, campaigns, and channels tailored to China’s digital landscape.
Build What Matters
Chinese Business Development
We find and engage the right partners in China—from agents and resellers to strategic B2B allies—and support you through to deal closure.
Be Present Without Being There
China Ground Support
We act on your behalf—attending meetings, hosting visits, and managing execution across borders so your business moves forward smoothly in China.
Meet Our Clients
Global Brands Trust Us
We help service-based businesses in real estate, education, tourism, and more—localizing strategy, executing on the ground, and turning growth goals into results in China.
What we can do for you
our service offerings
We specialize in helping global service businesses succeed in China through practical, clearly defined support. No vague promises—just structured, hands-on services tailored to your goals. Here’s exactly how we help and what you can expect.
brand Localization
Speak to your audience the way they expect.
We localize your website, brochures, and messaging to fit Chinese language, tone, and culture—so your brand feels familiar, not foreign.
Social Media Marketing
Be where your audience scrolls—and trusts.
We grow your presence on WeChat, Xiaohongshu, Douyin, and more—building content that engages, connects, and converts.
Advertising & Lead Generation
Turn audience attention into measurable results.
We run targeted digital ads and build localized funnels that drive traffic, capture leads, and generate real results.
Seasonal Campaigns & Launches
Make your move when attention is highest.
We run campaigns around Chinese holidays and peak moments to boost visibility and engagement.
Where It Starts
Chinese
Digital Marketing
Over 1 billion Chinese are online—yet most Western platforms don’t work here.
If you want to build trust, you have to go social. In fact, many brands operate fully inside platforms like WeChat.
Confusing? Yes.
But it doesn’t have to be.
We help you localize your digital presence, choose the right channels, and build real traction—on the platforms your audience actually uses.
where it builds
Chinese business development
Finding the right partners in China isn’t about Googling a distributor. Relationships drive everything—but the landscape is opaque, fragmented, and filled with gatekeepers.
You need trust, cultural fluency, and someone who can open the right doors.
Complicated? Absolutely.
But that’s where we come in.
We help you map the market, identify who matters, and approach the right partners—with real follow-up, bilingual support, and deal-making clarity that leads to results.
Market Research
Understand the playing field before you move.
We map your industry, key players, and local demand—so you have clarity before you engage and don’t enter blind.
Partner Outreach
Connect with the right decision-makers.
We find the right partners and the key people within—so your outreach leads to real conversations and future deals..
Negotiation & Deal Support
Turn introductions into real outcomes.
We support meetings, calls, and cross-cultural negotiation until your deal is closed.
Partnership Management
Keep partnerships moving post-signature.
We manage follow-up, tracking, and local coordination so nothing stalls.
China Representative
Be there—even when you’re not.
We represent your brand locally: attending meetings, handling follow-ups, and showing up so your business doesn’t stall.
Sales support
Keep your pipeline alive.
We manage Chinese-speaking leads, answer inquiries, and support your sales funnel—so no opportunity is left behind.
China Tours
Walk the market with guidance
We organize tailored trips to meet partners, scout markets, and gain on-the-ground insight that no report can replace.
China in-market insight
Real-Time Reports from China
We deliver tailored China reports shaped by your goals—combining real-time trends and local insight to guide smart decisions.
Where you harvest
China ground Support
Doing business in China without someone on the ground is like playing blindfolded.
Time zones, language, and culture create friction—and missed opportunities.
You need a trusted local presence who can show up, follow up, and move things forward.
That’s where we come in.
We act as your embedded team in China—representing your brand, handling sales and meetings, and giving you the visibility and traction you’d have if you were there yourself.
China Market Insights
Real strategy, real stories, and real outcomes—delivered monthly.
Overseas business support in China includes local representation, sales assistance, and business trip services. It helps overseas businesses to establish themselves in the thriving Chinese market or expand in it.
The US-China trade war has gained intensity in the past years, and even more so in 2025. The word “trade war” may stir up images of container ships, factories, and
If you are an international company seeking to connect with Chinese clients and partners in service-based industries you may ask yourself how to get started – especially in the face