Xiaohongshu (RED) vs Douyin: How Creators and Brands Make Money in 2026
Quick answer: The choice between Xiaohongshu vs Douyin comes down to trust versus scale. Xiaohongshu (RED) monetizes through trust— brand-sponsored posts and curator-style…
Since 2013 · Chengdu · Dubai · Chicago
Targeted digital marketing, effective business development, and execution on the ground—so growth in China stops feeling like guesswork.
30 minutes · No cost · Straight answers about your China options
What we do
Reach, engage, and convert Chinese audiences with content, campaigns, and channels tailored to China's digital landscape.
Find the right partners in China—from agents and resellers to strategic B2B allies—and support you through to deal closure.
We act on your behalf—attending meetings, hosting visits, and managing execution across borders so your business moves forward smoothly.
How we work
We listen and understand your goals, challenges, and China ambitions.
We build a market-informed action plan just for you.
From WeChat to dealmaking, we make it real.
So you stay informed, agile, and in control.
Why China Gravy
“China Gravy has been an important and reliable partner for our university in the Chinese marketing space since 2015. They have helped guide, grow and manage RIT's communications and social media in order to increase our brand-name recognition and presence in China.”
“We are delighted with China Gravy. They provide us with great opportunities to connect with some of the biggest brands in China, and the service they provide has significantly contributed to our business growth within the region.”
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China Marketing Insights
Quick answer: The choice between Xiaohongshu vs Douyin comes down to trust versus scale. Xiaohongshu (RED) monetizes through trust— brand-sponsored posts and curator-style…
If you are an international company seeking to connect with Chinese clients and partners in service-based industries you may ask yourself how to get started – especially in the…
If you sell to Chinese consumers — or want to — live streaming is now the single most effective way to do it, and the most misunderstood. Around 833 million users(Source…
Next step
Whether you're entering or scaling, we streamline your China strategy—so you can grow faster and smarter.
30 minutes · No cost · No obligation · We reply within 1 business day