Since 2013 · Chengdu · Dubai · Chicago
Cross-border marketing and business development. We find and win the right customers and partners on the other side, in either direction.
Choose your path
Global → China
For international companies
WeChat, Xiaohongshu (RED) and Douyin: localization, content, ads and lead generation.
Market research, partner and distributor sourcing, B2B outreach and deals.
Local representation, market visits and in-market reporting.
Start with a China Market Fit Assessment: $1,890, a clear verdict in two weeks.
Universities & schools
Chinese student recruitment and institutional partnerships
Real estate
Chinese buyers, plus agents and agencies to sell your projects
Hospitality & travel
Chinese travelers and travel trade partners
Professional services
Chinese clients, referrers and channel partners
Local businesses
Chinese residents and visitors in your city
China → Global · 出海
For Chinese companies (中国企业) and investment agencies
中国企业 · Chinese companies
市场研判 · 落地设立 · 业务拓展 · 在地代表
了解出海服务 →
Investment agencies & free zones
Work with us to reach Chinese companies, or partner with us to land the ones we bring.
Work or partner with us →
科技与人工智能企业 · Tech & AI
落地中东，拓展企业客户与渠道合作
制造企业 · Manufacturing
设立运营主体，开拓经销网络与项目客户
多元化企业集团 · Diversified groups
设立区域总部，建立本地商业合作
Investment agencies & free zones
Reach, qualify and land Chinese companies
Events · 活动
The expos worth the trip in China, and the events where Chinese companies meet the Middle East and North Africa. Updated as dates are announced.
Global → China
Expos in China for international companies
5–10 Nov 2026
April 2027 · dates TBC
China International Education Exhibition Tour (CIEET)
中国国际教育巡回展
Beijing · Chengdu · Shanghai + more
13–18 Apr 2027
15 Apr – 5 May 2027
China → Global · 出海
Events in the Middle East & North Africa · 中东北非近期活动
7–11 Dec 2026
7–10 Dec 2026
31 Jan – 3 Feb 2027
1–3 Feb 2027
Why China Gravy
Clients
Universities, hospitality, professional services and consumer brands we have helped reach Chinese customers and partners.
China Gravy has been an important and reliable partner for our university in the Chinese marketing space since 2015.”
The service they provide has significantly contributed to our business growth within the region.”
Quick answer: The choice between Xiaohongshu vs Douyin comes down to trust versus scale. Xiaohongshu (RED) monetizes through trust— brand-sponsored posts and curator-style…
If you are an international company seeking to connect with Chinese clients and partners in service-based industries you may ask yourself how to get started – especially in the…
If you sell to Chinese consumers — or want to — live streaming is now the single most effective way to do it, and the most misunderstood. Around 833 million users(Source…
FAQs
You can start with a China Market Fit Assessment for $1,890, which tells you in two weeks whether China is worth pursuing. Ongoing work with us starts from $1,800 a month for Chinese digital marketing, or from $2,900 a month if we set it up and train your own team. Ad spend and influencer fees are separate and agreed upfront.
Most clients see first real responses from Chinese customers or partners within the first three months. A Live Market Test is built around exactly that window, with a monthly report so you can judge progress as it happens. Building a steady pipeline or brand presence usually takes six months or more.
No — you do not need a Chinese company to get started. Overseas businesses can open verified accounts on the main Chinese platforms, and we help you set them up. Whether a local entity makes sense later depends on how you plan to sell, and we will tell you when that point arrives.
Yes — that is what our in-house packages are for. We set up your channels or partner pipeline, train your team, and act as your eyes and ears for three months. After that you can carry it alone, or we stay on.
It depends on who you need to reach: WeChat for trust and B2B relationships, Xiaohongshu for research-led buyers such as students, families and travelers, and Douyin for reach and fast-moving consumer demand. Most of our clients use WeChat as the base and add one of the other two. The Market Fit Assessment includes a clear platform recommendation for your sector.
Yes — we work with clients wherever they are, and target Chinese audiences well beyond Beijing and Shanghai. Many opportunities sit in fast-growing cities such as Chengdu, where one of our offices is based. We choose target cities based on where your buyers actually are.
You get a clear verdict and a recommended next step, and the decision is yours. If China looks promising, most clients move to a Live Market Test or one of our in-house packages. If it does not, you have saved yourself a far larger investment.
Our team works from offices in Chengdu, Dubai and Chicago, with operations support in Tianjin. That gives you people on the ground in China and a team that works in your time zone. Meetings and visits in China can be arranged in person or virtually.
Yes. We manage licensing, bank account opening, visas and office setup, then help you find partners and first customers.
We are based in Dubai and cover the UAE first, then Saudi Arabia, Qatar, Egypt and other MENA markets on request.
Yes. We run Chinese-language outreach, lead qualification, roadshows and investor aftercare for agencies attracting Chinese companies.
