Xiaohongshu (RED) vs Douyin: How Creators and Brands Make Money in 2026
Quick answer: The choice between Xiaohongshu vs Douyin comes down to trust versus scale. Xiaohongshu (RED) monetizes through trust— brand-sponsored posts and curator-style…
连接中国与世界,双向而行
Cross-border marketing and business development. We find and win the right customers and partners on the other side, in either direction.
Since 2013 · 80+ clients · Chengdu · Dubai · Chicago
Where are you headed? · 选择您的方向
Hover or tap to choose · 悬停或点击选择
Global → China · for international companies
Reach Chinese customers and partners
Chinese digital marketing, business development and ground support for education, hospitality, professional services and real estate.
Six Senses · RIT · China Life Singapore · Compass
30 minutes · no cost · reply within 1 business day
For international companies · Global → China
Tell us your market and goals. We tell you honestly whether China fits.
A clear verdict before you commit a budget.
$1,890 · 2 weeksWe train your team to run China, or our team runs it in your name. Monthly pricing, clear scope.
April 2027 · dates TBC
China International Education Exhibition Tour (CIEET) · Beijing · Chengdu · Shanghai + more
Ask us →13–18 Apr 2027
China International Consumer Products Expo · Haikou, Hainan
Ask us →15 Apr – 5 May 2027
Canton Fair · spring · Guangzhou
Ask us →25–27 May 2027
ITB China · Shanghai
Ask us →Clients











Quick answer: The choice between Xiaohongshu vs Douyin comes down to trust versus scale. Xiaohongshu (RED) monetizes through trust— brand-sponsored posts and curator-style…
If you are an international company seeking to connect with Chinese clients and partners in service-based industries you may ask yourself how to get started – especially in the…
If you sell to Chinese consumers — or want to — live streaming is now the single most effective way to do it, and the most misunderstood. Around 833 million users(Source…
FAQs
Global → China
You can start with a China Market Fit Assessment for $1,890, which tells you in two weeks whether China is worth pursuing. Ongoing work with us starts from $1,800 a month for Chinese digital marketing, or from $2,900 a month if we set it up and train your own team. Ad spend and influencer fees are separate and agreed upfront.
Most clients see first real responses from Chinese customers or partners within the first three months. A Live Market Test is built around exactly that window, with a monthly report so you can judge progress as it happens. Building a steady pipeline or brand presence usually takes six months or more.
No — you do not need a Chinese company to get started. Overseas businesses can open verified accounts on the main Chinese platforms, and we help you set them up. Whether a local entity makes sense later depends on how you plan to sell, and we will tell you when that point arrives.
Yes — that is what our in-house packages are for. We set up your channels or partner pipeline, train your team, and act as your eyes and ears for three months. After that you can carry it alone, or we stay on.
It depends on who you need to reach: WeChat for trust and B2B relationships, Xiaohongshu for research-led buyers such as students, families and travelers, and Douyin for reach and fast-moving consumer demand. Most of our clients use WeChat as the base and add one of the other two. The Market Fit Assessment includes a clear platform recommendation for your sector.
Yes — we work with clients wherever they are, and target Chinese audiences well beyond Beijing and Shanghai. Many opportunities sit in fast-growing cities such as Chengdu, where one of our offices is based. We choose target cities based on where your buyers actually are.
You get a clear verdict and a recommended next step, and the decision is yours. If China looks promising, most clients move to a Live Market Test or one of our in-house packages. If it does not, you have saved yourself a far larger investment.
Our team works from offices in Chengdu, Dubai and Chicago, with operations support in Tianjin. That gives you people on the ground in China and a team that works in your time zone. Meetings and visits in China can be arranged in person or virtually.
China → Global · 出海
Yes. We manage licensing, bank account opening, visas and office setup, then help you find partners and first customers.
We are based in Dubai and cover the UAE first, then Saudi Arabia, Qatar, Egypt and other MENA markets on request.
Yes. We run Chinese-language outreach, lead qualification, roadshows and investor aftercare for agencies attracting Chinese companies.