WeChat design guidelines are sought-after to maximize the impact of a business brand on China’s super-app for everything! Social marketing is a great way to increase your reach organically. The China experts at China Gravy take you through a complete tour – from content creation to publication and distribution. WeChat – A Quick Recap With …
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It’s 2021 and China’s population sits comfortably at 1.4 billion people and there are more than 1 billion Chinese social media users. For a Western business, this poses a great opportunity to expand its user base to include a Chinese audience. So, let’s look at the 9 Chinese social media platforms you should know about …
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If you are asking yourself What is Douyin actually, then don’t worry. The China marketing experts at China Gravy are experienced with this TikTok sibling in the Middle Kingdom. We reveal the differences and similarities between the two platforms and take a deep dive into the features like payment and how to create Douyin ads …
The video hosting aspect of most Chinese streaming platforms means that your brand can reach millions of internet users in China and around the world. Short videos are an excellent way to capture the attention of online consumers for foreign brands in China using unique and dynamic ways. China Gravy covers the video hosting aspects …
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If you are planning on doing business in the Middle Kingdom, WeChat marketing in China is more or less a must. This super-app, which is basically used by every Chinese citizen as well as millions of netizens around the world, is a key communication point in China. Therefore, being active on WeChat is crucial to …
Reaching millennials and Gen-Z youth with xiaohongshu influencer and social marketing has never been more engaging. Xiaohongshu aka RED is THE social commerce platform to engage with a new generation of consumers. In fact, the Little Red Book China was one of the most popular apps in China in 2019 for cross-border e commerce, exciting …
Are you wondering what is Sina Weibo? Is Chinese Social Media a jungle of information for you? Look no further! In this weeks’ blog article by China Gravy, we take a deep dive into Sina Weibo, the second-largest social media platform in China. But watch out, Douyin respectively TikTok, the Chinese short video apps, is …
What is Sina Weibo? Know Your Chinese Social Media! Read More »
Are you wondering how Pinduoduo works? It’s no secret that ecommerce is the future, and it’s already here. The infinite advantages for customers and businesses make online retail and internet shopping fast, easy, and fun. Discover Pinduoduo! The latest studies project the worldwide retail ecommerce sales to skyrocket to a new high by 2022. Ecommerce …
The Wanghong economy in China is on the rise. If you are an active user on social media in China, you have probably heard of this type of influencers. In this article by China Gravy, the digital marketing agency of your choice, discover the world of Wanghong. Find out who they are, how they work, …
WeChat advertising offers enormous reach on the biggest social media platform in China with over 1 billion monthly users. Although a vast majority of WeChat users are based in China, WeChat is available worldwide. The app, which is a product of Tencent, is one of China’s biggest tech companies. Even though WeChat was originally a …