Digital Advertising

Co-branding in China is an exciting opportunity for businesses to create synergies that go beyond the simple addition of two brands. Cross-brand collaborations bring fresh, creative, and exciting co-branded products and services to Chinese consumers. Find out how to grow your client base and raise brand awareness, tap into new markets, increase your sales and …

Co-branding in China – Reach Chinese Consumers Synergistically Read More »

China’s Qihoo 360 search engine “360 Search” is an up-and-coming search engine striving to become an alternative to search market leader Baidu.  Every day, Chinese netizens conduct hundreds of millions of searches on the 360 Search. Therefore, China Gravy takes a deep dive into a small but special search engine in China – 360 Search. …

Qihoo 360 Search Engine – Inside 360 Search Read More »

A Baidu account is the first step to successful SEO in China. Despite the ongoing Covid-pandemic, the Chinese online economy is booming. As a part of this, Baidu is the search engine of choice for consumers and businesses in China. This Baidu register tutorial by China Gravy, the China SEO Agency of choice, shows you …

How to Get a Baidu Account Read More »

Baidu Optimization, for example, with Baidu Tongji, is crucial for digital marketing and successful business in China. That’s because although the Chinese search engine market is slowly diversifying (especially through Sogou), Baidu still holds the majority market share in China with more than 70%. As always, China Gravy, your SEO agency for China, has all …

9 Baidu Optimization Tips with Baidu Tongji Read More »

O2O online-to-offline commerce is the latest trend in Chinese online marketing that takes business strategy to the next level, channeling the power of online business with physical location presence. Discover the online-to-offline O2O business model that brands in China and around the globe are utilizing to grab hold of key markets. China Gravy breaks down …

Trend Alert: O2O Online-to-Offline Commerce in China Read More »

In this week’s article by China Gravy, your Baidu PPC agency, we take a deep dive into PPC advertising in China. That’s because Chinese search engine marketing (SEO, PPC) is a great way to promote your business in the Middle Kingdom. Online advertising in China is slightly different from the rest of the world. That’s …

Baidu PPC Advertising in China Read More »

Whether you are already present in the largest e commerce market in the world, or if you are planning on entering the Chinese market, you just can’t get around advertising in China.  We have already spoken in-depth about the different online channels in China. In this China Gravy article we present which advertising methods there are …

4 Smart Ways of Advertising in China Read More »

The Baidu Ads Manager in the Baidu PPC account is the one-stop place to research trends and create a variety of Baidu promotion/search ads for China’s most popular search engine – Baidu. In this China Gravy article, we reveal how to research trends and keywords as well as how to create campaigns for Baidu. The …

Baidu Ads Manager: Set up Baidu PPC Ads Read More »

Let’s start our introduction to China SEO with an example. Imagine an internet user (let’s call him “Li”) searching for a “headphone manufacturer in China”. When Li enters this into a search engine online, he gets several million results. So, he clicks on the first link on the results page. There he receives all the …

Why China SEO is Important for Your Business Read More »

‘What is Baidu?’ is one of the most frequent questions we answer here at China Gravy. So, in this article, we tell you all you must know about the Chinese search engine giant. First, we break down the Baidu search function, how the SERPs are structured, and what this means for your business in China. …

What is Baidu – SERPs Explained Read More »