Brand Localization

Chinese students typically are perceived as hardworking and wealthy. With the “China dream” and the country’s “common prosperity” ambition, quality education is gaining relevance quickly.  Particularly, wealthy families increasingly send their children to overseas universities and higher education institutions in search of the best education as well as reputable degrees, the opportunity to gain life …

Attention Overseas Universities: How to Reach Chinese Students Read More »

Traditional Chinese Holidays – like all holidays around the world – are a great way to celebrate traditions, culture, and life. As China is an important manufacturing country, Traditional Chinese Holidays impact global e commerce business in terms of production and delivery as well as service businesses who are affected by the de facto shutdown …

How Traditional Chinese Holidays Impact Global Business Read More »

Chinese Romanization is an integral part of the localization process for companies who are already active in the Middle Kingdom and for those businesses who are entering the Chinese market. This China Gravy article presents the process of correctly localizing Chinese data, which requires Chinese romanization, as well as the related challenges and solutions for …

How to Use Chinese Romanization Correctly Read More »

Choosing between Traditional vs Simplified Chinese for lead generation in Greater China might seem complicated but really selecting which form of Chinese comes down to marketing strategy. Knowing which type of Chinese to use or how to utilize both in online business practice can open up avenues for your company to reach many more consumers …

Using Traditional vs Simplified Chinese for Lead Generation Read More »

A domain name for China provides an advantage for companies doing business in the Middle Kingdom. Since you don’t need a Chinese business registration, having a .cn domain for your Chinese website can certainly give it an extra push on Baidu and other Chinese platforms. Being the largest e commerce economy and the second-largest economy …

Why & How a Domain Name for China Boosts Your Business Read More »

Mobile China Payment Systems are more popular than ever. To be precise, the fintech industry is booming. Today, there are around 900 million unique mobile payment users in China. Their transactions total more than 17 billion USD per year, a rapidly growing trend. To begin with, when it comes to mobile cash transactions, China is …

All You Need to Know About Mobile China Payment Systems Read More »

Knowing how to create or update a current website that works in China helps elevate your online market presence in the Middle Kingdom and beyond.  So often, Western businesses feel that surpassing the Great Firewall of China or dealing with non-Western social media platforms are too difficult to master and a Chinese audience too distant …

7 Technical Tips to Make A Website That Works in China Read More »

As the Great Firewall of China blocks access for many communication platforms familiar to Western businesses and visitors, knowing how to communicate online in China is crucial to maintaining business operations as well as form key new cross-border connections. Most Western professionals already stay in touch with friends and family using social networking and messaging …

Learn How to Communicate Online in China Without a Hitch Read More »

Are you a business owner trying to conquer the Chinese market and wondering if there is any marketing advice on China for Western companies? In this week’s China Gravy article, we have all compiled everything you need to know for digital marketing success in China! Is the Chinese Market Really Different? With the fastest-growing consumer …

Marketing Advice on China: 6 Tips for Western Companies Read More »

Chances are you came here to learn how to make a website load faster because you already know that time is of the essence – both for business people and consumers. Finding the desired information, products, and services fast and easy is a key factor for the success of any online business. No matter, if …

13 Tips on How to Make a Website Load Faster Read More »