Digital Advertising

‘What is Baidu?’ is one of the most frequent questions we answer here at China Gravy. So, in this article, we tell you all you must know about the Chinese search engine giant. First, we break down the Baidu search function, how the SERPs are structured, and what this means for your business in China. […]

Baidu keyword research is the first step to successful SEO in China as well as PPC. In today’s online world, appearing at the top of SERPs in China and around the world is crucial to reach your Chinese audience. In this guide, we from China Gravy, your one-stop China marketing agency, will discuss everything around

Are you wondering how to become an SEO expert in China? Ultimately, search engine optimization is all about building your company’s authority and ranking on search engine results pages. But how do you become an expert at SEO in China and what tools can you use to achieve your digital marketing goals? We are quickly

Using Baidu Webmaster Tools for indexing your website on Baidu is a great way to get your business noticed online. That’s because with a market share of 52%, Baidu is the largest search engine in China. But to appear on the SERPs of this popular search engine, you have to take a few essential steps

If you are curious about advertising on Toutiao, the AI-powered social news aggregation platform, the China experts at China Gravy have all the answers for you! This article unveils the serious reading power of the platform that makes Toutiao an excellent digital marketing tool for Western businesses and how to best use advertising on Toutiao

Surely you know that the Chinese search engine world is dominated by Baidu with a market share of 79%. Sogou may currently only have a small market share of 4%. But as a Tencent subsidiary, Sogou is also integrated into the WeChat in-app search, expanding its reach. In this article by China Gravy, your top

Internet censorship in China remains one of the last large-scale online censorships in the world while in many countries of the world, freedom of speech is a reality. Businesses feel that navigating a unique digital environment is too complex, but, this “Great Firewall of China” does not have to limit the success of businesses trying

Since there are millions of articles on Google SEO, we shed a light on Baidu SEO in this China Gravy ultimate Baidu search engine optimization guide to help you become a pro in digital Chinese marketing. Businesses today rely on their digital presence and an active online community to connect their products and services with

Alibaba’s Tmall China and Tmall Global are major e commerce players in China. So, in this article by China Gravy, your favorite China online marketing company, we reveal everything you need to know about how to sell your products in China. This article focuses on Tmall Global, but also gives you an introduction to other

The Art of War for marketing utilizes the thirteen principles to win out over competitors in today’s world of digitalization warfare. Prepare to be an SEO warrior by the end of the article.  Having strategized, fought, and written in the 5th century B.C., Chinese General Sun Tzu published one of the most influential military strategy