China Market Insights

Chinese social media is an essential part of connecting one-fifth of the world’s population. As such, it is a predestined space for brands that are eager to enter or expand in the Chinese market. However, social media platforms and use vary significantly between Western regions like Europe and China.  Understanding

Precision marketing in China is an effective strategy for global brands to enter the Chinese market or expand in it. China-precision allows marketers to reach a specific, ready-to-buy audience that is already interested in your niche. Connecting with consumers on a personal level is one avenue for success in a

Chinese social media marketing on platforms like WeChat, Douyin, Xiaohongshu, and Weibo holds immense potential to raise your brand awareness in China and boost sales. To reach your target audience in China, social media is the way to go. In fact, brands dedicate 14% to social media marketing in China