China Market Insights

Real strategy, real stories, and real outcomes—delivered monthly.

On Top

Recent Market Insights

china b2b development
China B2B Connections

China B2B Development: Strategies for the New Digital Era

China B2B development vastly differs from strategies that succeed in Western countries. Besides unique needs and preferences, the B2B landscape in China is entering a new era, blending traditional values with modern, digital-first approaches.  As more international companies eye China’s thriving market, and Chinese businesses actively seek international collaboration for

Read More »
Western vs. Chinese social media
Chinese Digital Marketing

Western vs. Chinese Social Media (2024 version)

Chinese social media is an essential part of connecting one-fifth of the world’s population. As such, it is a predestined space for brands that are eager to enter or expand in the Chinese market. However, social media platforms and use vary significantly between Western regions like Europe and China.  Understanding

Read More »
China Business Development

The Changing Landscape of Chinese Students in Global Higher Education

For years, a foreign degree was seen as a “gold-plated” credential for Chinese students, particularly those looking to return home and gain a competitive edge in China’s fast-growing job market. However, in recent times, there has been a significant shift in the motivations of Chinese students studying abroad, particularly at

Read More »
Precision Marketing in China
Chinese Digital Marketing

Precision Marketing in China

Precision marketing in China is an effective strategy for global brands to enter the Chinese market or expand in it. China-precision allows marketers to reach a specific, ready-to-buy audience that is already interested in your niche. Connecting with consumers on a personal level is one avenue for success in a

Read More »
How to attract overseas Chinese for your local service business
Brand Localization

How to Attract Overseas Chinese for Your Local Service Business

Win overseas Chinese for your local business and lift the potential of their immense purchasing power. Raise your brand’s visibility and increase sales by tapping into the overseas Chinese market segment. Understanding the preferences of overseas Chinese allows you to cater to their specific needs and desires with targeted strategies.

Read More »
Chinese social media
Chinese Digital Marketing

Chinese Social Media Marketing: WeChat, Douyin, Xiaohongshu, Weibo

Chinese social media marketing on platforms like WeChat, Douyin, Xiaohongshu, and Weibo holds immense potential to raise your brand awareness in China and boost sales. To reach your target audience in China, social media is the way to go. In fact, brands dedicate 14% to social media marketing in China

Read More »

Ready to Grow Your Business in China?

Let’s make it happen—together.

8a036036-d292-422c-86e4-5e29362e9f17
Scroll to Top