OUR SERVICES
Chinese marketing, business development, and on-the-ground presence.
Reach Chinese customers. Find business partners. Put people on the ground. We can test the opportunity, train your team, or run the work for you.
30 minutes · No cost · Straight answers about your China options
What we do
Reach customers. Find partners. Be there.
Three areas of support, available separately or together.
Chinese Digital Marketing
Reach Chinese customers through local content, social media, and ads.
- Brand & Content LocalizationWe adapt your website, social media, and messaging to fit Chinese tone, language, and culture—so your brand feels native, not foreign.
- Chinese Social Media MarketingWe grow your presence on WeChat, Xiaohongshu, Douyin, and more—creating content and running campaigns that connect and convert.
- Digital Advertising & Lead GenerationWe run targeted digital ads and build conversion funnels tailored to Chinese audiences—turning clicks into real, measurable results.
Chinese Business Development
Find Chinese partners and support deals from research to agreement.
- Market & Competitor ResearchGet clarity before you act. We map out key players, local demand, and competitive dynamics—so you never go in blind.
- B2B Outreach & Deal SourcingWe identify decision-makers and open the right doors—sparking conversations that lead to partnerships and signed deals.
- Partnership ManagementFrom first contact to final agreement—we support your team through negotiation, follow-ups, and long-term partnership success.
Packages for this
China Ground Support
Represent your business in China at meetings, visits, and day-to-day follow-ups.
- Local Representation & Sales SupportWe show up on your behalf—managing leads, answering inquiries, attending meetings, and making sure no opportunity stalls.
- On-the-Ground Market VisitsTailored tours to meet partners, scout markets, and gain insights you won't find in any report.
- In-Market Intelligence & ReportingStay informed with real-time China insights—customized reports that help you make smart, fast, and local decisions.
Packages for this
Working with us
Test first. Build in-house. Or let us run it.
Nine packages, grouped by who does the work. Each one is a starting shape with a real scope and price — take it as it stands if it fits, or bring us your situation and we will cut one to size. Most China programmes end up somewhere between two of them.
None of these? Or tried China before and it didn’t work? Tell us where you are.
All prices in USD.
Test
Test the opportunity before you commit
From $1,890 · two weeks
Assess market fit, test real demand, or meet people in China. Choose the evidence you need before investing further.
China Market Fit Assessment
A clear verdict on your China opportunity, backed by research and three expert interviews.
- Market Fit Scorecard — a score for each area and a clear verdict: Go, Go with conditions, or Not now
- 3 expert interviews — industry insiders who sell in your sector and Chinese-side voices (agents, partners or community leaders), with key takeaways and anonymised quotes
$1,890
2 weeks
Best if: you're weighing China and want evidence before you commit budget.
How we assess it
Five areas, using the 5C framework adapted for China. Pick your goal.
- Customers — Who would buy, and how many?
- Competitors — Who already serves them, and where are the gaps?
- Context — What regulation, payment or platform barriers apply?
- Collaborators — Which channels, KOLs and agencies reach them?
- Company — Is your offer ready for Chinese buyers?
Whether your Chinese customers are in China or already coming to you as travelers, students or residents abroad.
What you receive
- Evidence brief — the findings behind each score
- Shortlist — 10 named channels or partners to approach first
- Readout call — 60 minutes with our founders
How it works
- Intake — a short form about your business and goal
- Research — two weeks on Chinese platforms, competitors and partners, plus 3 expert interviews
- Verdict — your scorecard and readout call
Your readout ends with a clear next step: Digital Marketing, Business Development or Ground Support.
Live Market Test
Three months of outreach to real Chinese buyers or partners, with monthly results and a next-step recommendation.
- Final results report — what worked, what didn't, real numbers
- Warm leads — or partner contacts to follow up
Best if: you believe the opportunity is there and want it proven with real responses before you scale.
How we test it
Pick your goal.
- A 3-month campaign on RedNote and WeChat, in your name
- Content, landing page and enquiry handling in Chinese
- We measure: reach, enquiries, cost per enquiry, what people ask
What you receive
- A kickoff brief — target audience or partner profile, message and success measures
- The test — run and managed by us for 3 months
- Monthly progress — a report and call each month
- A 6-month go-forward plan — and budget
How it works
- Month 1 — Set up: accounts, content, first outreach; early signals only
- Month 2 — Adjust: double down on what's working, drop what isn't
- Month 3 — Prove: steady numbers, clear results and a go-forward plan
Ad spend for customer tests is separate and agreed upfront. Results build slowly in Chinese channels; month 1 is for learning, not judging.
China Visits
Meet partners and explore the market with virtual guidance or someone beside you in China.
- A visit plan built around your goal
- Meetings booked with the right people
Virtual: from $200 / day
On-site: from $500 / day
Book 2–4 weeks ahead
Best if: you want to meet partners or customers face to face, or need to see the market before you decide.
Two ways to visit
Virtual assistance — $200 / day
- A dedicated virtual assistant on standby for up to 12 hours a day, reachable on whichever channel your team uses — WhatsApp, WeChat, email or phone.
- Live translation by message, voice or video call
- Logistics help: transport, bookings, directions, payments
On-site support — from $500 / day
- One of us beside you in person, for individuals or delegations
- Interpreting and cultural guidance in every meeting
- Market walks: see competitors, venues and customers first-hand
- Pre-trip meeting setup with partners, suppliers or customers, included with 3 or more on-site days
What you receive
- A daily debrief who you met, what they said, next steps
- A short trip summary with follow-ups after you leave
How it works
- Call — tell us your goal, cities and dates
- Plan — we build the itinerary and book meetings
- Visit — we're on call or beside you, with a daily debrief
Build
Build your own China capability
From $2,900 / month · three months minimum · from $8,700 total
Your team runs the work. We set up channels, partner outreach, or your local team—and train and support them for at least three months.
Chinese Digital Marketing, run by your team
We set up Chinese social channels, create a content playbook, and train your team to run them.
- Accounts set up and verified in your company's name
- A content playbook: tone, formats, posting rhythm, what works in China
Best if: you want your own team posting, replying and growing on Chinese platforms.
Two levels
Single platform — from $2,900 / month, 3 months
- One platform: RedNote, WeChat or Douyin
- Account setup, verification and content plan
- Training for one or two team members
Comprehensive — from $5,000 / month, 6 months
- Every relevant channel: RedNote, WeChat, Douyin, plus Chinese search and KOLs
- Integrated content calendar and campaign plan
- Training for your whole marketing team
What you receive
- Hands-on training sessions, recorded for new hires
- Weekly content review and feedback while your team learns
- Monthly performance report and coaching call
How it works
- Month 1 — We set up: accounts, playbook and first content, with your team watching
- Month 2 — We run it together: your team creates, we review and correct
- Month 3 onwards — You lead: we coach, check the numbers and step in when needed
Chinese Business Development, run by your team
We build your partner pipeline, join the first meetings, and coach your team on outreach and negotiation.
- A target list of Chinese partners, agents or resellers that fit your offer
- Outreach scripts and company introductions in Chinese
Best if: your sales or partnerships team will own China, but has never sold there.
What we set up
- A WeChat business setup for your BD team
- A simple pipeline tracker your team can keep using
How we train your team
- How B2B works in China: guanxi, decision-making, meeting etiquette, follow-up
- We join the first meetings, then step back as your team leads
- Coaching on proposals, pricing conversations and negotiation
- Monthly pipeline review: what's moving, what's stuck, what to do next
How it works
- Month 1 — We set up: target list, materials and first outreach
- Month 2 — We run it together: joint calls and meetings, your team in the room
- Month 3 onwards — You lead: we coach, review the pipeline and open doors when needed
Your In-House China Team
We help hire and onboard your China representative, set up local tools, and coach them as they take the lead.
- Hiring your China representative: role brief, sourcing, interviews and shortlist
- Local tools: WeChat Work, a Chinese phone number, simple CRM and reporting
Best if: you need someone on the ground in China, but want them on your team, not ours.
What we set up
- Onboarding: your product, your market, your ways of working
- A working rhythm between your China rep and head office
How we support them
- Weekly coaching calls with your China rep
- We act as backup: covering meetings, visits or urgent issues when needed
- Monthly market intelligence: competitor moves, trends, what we're hearing
- Cross-cultural guidance for head office on managing a China-based team
How it works
- Month 1 — We hire and onboard: find your rep and set up their tools
- Month 2 — We work alongside: joint meetings, weekly coaching
- Month 3 onwards — They lead: we step back to monthly check-ins and backup
Run
Let us run your China operations
From $1,800 / month · six months minimum · from $10,800 total
Our team does the work in your name: marketing, partner development, or local representation. One named lead, monthly reporting, six months minimum.
Chinese Digital Marketing, run by us
We run your Chinese content, social channels, search, ads, and influencer campaigns—with monthly reporting.
- Content in native Chinese: posts, videos, articles, visuals
- Monthly performance report: reach, engagement, leads, cost per lead
Best if: you want results in China without building a Chinese marketing team.
What we do
- Strategy and a quarterly campaign plan
- Channel management: RedNote, WeChat, Douyin, plus Chinese search
- KOL and influencer campaigns
- Enquiry handling in Chinese, passed to your team as qualified leads
What you receive
- A dedicated account lead and a Chinese content team
- Monthly strategy call and quarterly planning review
- Full ownership of every account and all content
How it works
- Month 1 — Onboard: brand localization, account setup, content plan
- Month 2 onwards — Run: content, campaigns and leads, every week
- Every quarter — Review: what's working, where to invest next
Ad spend and KOL fees are separate and agreed upfront.
Chinese Business Development, run by us
We find partners, agents, and resellers, handle outreach and meetings, and support negotiations through to agreement.
- A live pipeline: every partner, every stage, every next step
- Meeting notes and recommendations after every conversation
Best if: you want Chinese partners, agents or resellers, and need someone to find and win them for you.
What we do
- Map and qualify the right partners for your goals
- Outreach in Chinese, by WeChat, phone and introductions
- Run first meetings on your behalf, with you joining when it matters
- Negotiation support: terms, pricing, cultural expectations
- Follow-through to signed agreements
What you receive
- A dedicated BD lead for China
- Monthly pipeline review with your leadership
How it works
- Month 1 — Map: partner profile, target list, materials in Chinese
- Month 2 onwards — Engage: outreach, meetings, negotiations
- Deal stage — Close: agreements reviewed and signed with your team
China Ground Support, run by us
A named representative handles local meetings, inquiries, visits, and market reporting without you opening an office.
- A named representative in China
- A monthly report: activity, market intelligence, opportunities
Best if: you need a permanent presence in China without opening an office.
What we do
- Represent your company in China, under your name
- Attend meetings, events and site visits on your behalf
- Handle enquiries from Chinese customers and partners
- Host your team and visitors when they come to China
- Keep your local tools running: WeChat, Chinese phone line, CRM
What you receive
- A local contact point your Chinese customers and partners can reach
- Monthly call with your leadership
How it works
- Month 1 — Set up: your China contact point, tools and briefing
- Month 2 onwards — Represent: meetings, enquiries and visits handled
- Every month — Report: what happened, what we're hearing, what's next
Not sure which package fits? Let’s choose together.
Tell us your goal. We’ll recommend a service, scope, and starting point in a free 30-minute call.
Book a Free CallOur process
Start wherever you are
- 01
A first conversation
A free 30-minute call. We listen to your goals and tell you honestly where you stand — and which package fits, if any.
- 02
Pick your starting point
Find out if China works, do it yourself with us behind you, or let us become your China team. One package, or several.
- 03
Clear scope, one lead
A fixed scope and price before we start, and one named lead from China Gravy from day one to the last report.
- 04
Review, then decide
Every package ends with results and a recommendation. Stay, switch, scale up or stop — you're never locked into a path.
FAQs
Questions we hear most
You can start with a China Market Fit Assessment for $1,890, which tells you in two weeks whether China is worth pursuing. Ongoing work with us starts from $1,800 a month for Chinese digital marketing, or from $2,900 a month if we set it up and train your own team. Ad spend and influencer fees are separate and agreed upfront.
Most clients see first real responses from Chinese customers or partners within the first three months. A Live Market Test is built around exactly that window, with a monthly report so you can judge progress as it happens. Building a steady pipeline or brand presence usually takes six months or more.
No — you do not need a Chinese company to get started. Overseas businesses can open verified accounts on the main Chinese platforms, and we help you set them up. Whether a local entity makes sense later depends on how you plan to sell, and we will tell you when that point arrives.
Yes. Scope, channels and intensity are reviewed at the end of every reporting period, and most clients adjust at least once. You can move between packages, add a second one, or stop at the end of the minimum term. Nothing on this page is take-it-or-leave-it.
It depends on who you need to reach: WeChat for trust and B2B relationships, Xiaohongshu for research-led buyers such as students, families and travelers, and Douyin for reach and fast-moving consumer demand. Most of our clients use WeChat as the base and add one of the other two. The Market Fit Assessment includes a clear platform recommendation for your sector.
Yes — we work with clients wherever they are, and target Chinese audiences well beyond Beijing and Shanghai. Many opportunities sit in fast-growing cities such as Chengdu, where one of our offices is based. We choose target cities based on where your buyers actually are.
You get a clear verdict and a recommended next step, and the decision is yours. If China looks promising, most clients move to a Live Market Test or one of our in-house packages. If it does not, you have saved yourself a far larger investment.
Our team works from offices in Chengdu, Dubai and Chicago, with operations support in Tianjin. That gives you people on the ground in China and a team that works in your time zone. Meetings and visits in China can be arranged in person or virtually.
Let’s choose your next step in China.
Tell us what you want to achieve. In a free 30-minute call, we’ll recommend the right service, scope, and starting point—or tell you if China isn’t the right fit.
30 minutes · No cost · No obligation · We reply within 1 business day