“Just as water has no constant form, there are no constant conditions in warfare.”
Sunzi
The Art of War. Chapter 6: Weaknesses and Strengths
About US
Founded in 2013, China Gravy was born from hands-on experience building real businesses in China—by people who’ve done it themselves. After launching two successful ventures, Deana (Chinese) and Jon (American) teamed up to help others avoid the same pitfalls they faced: misunderstanding the market, choosing the wrong partners, and wasting time and budget on trial-and-error.
Since then, we’ve helped 80+ companies—from boutique firms to multinational brands—grow in China with clarity, confidence, and real results.
Our awesome team
The leadership
The team behind your strategy, growth, and success in China.
Deana GaoQiong
Managing Director
China Market entry & growth expert with a TRIUM EMBA,
based in Dubai, UAE
Jon Frank
Managing Partner
Global business strategist and growth expert with a Harvard MBA,
based in Chicago, USA.
Janice Zhang
Director of Operation
China operations specialist with a BA in Business English,
based in Tianjin, China.
We’re Built to Be Your Team in China
We work like your embedded team—on the ground, in your corner, and focused on making your strategy happen.
Whether you’re entering the market or scaling your presence, we simplify the path, navigate the complexity, and deliver results that matter—on your terms.
We Understand
the Barriers
China is full of opportunity—but also full of friction. From unfamiliar platforms to opaque business norms, it’s easy to feel stuck before you even begin.
We’ve seen smart, capable teams lose momentum simply because they lacked the right eyes, ears, and hands on the ground. That’s exactly why China Gravy exists.
We were built to represent you—clearly, locally, and strategically.
We’re Here
to Bridge the Gap
We act as your embedded team in China—executing your plans, localizing your message, building real relationships, and helping you move faster and smarter.
Our job is to remove the complexity. To represent your brand, handle the moving parts, and make sure strategy becomes action—without you having to be on the ground yourself.
With us, you’re present in China—even when you’re not.
China Marketing Insights
Actionable China marketing insights for global businesses: trends, strategies, and market updates.
China Live streaming Commerce 2025: Platforms, Strategies, and What Brands Must Know
China’s live streaming commerce landscape remains one of the most powerful forces in digital…
6 Chinese Social Media Platforms You Need to Know About
Chinese social media has close to 1.2 billion users, which is the majority of…
What is Douyin – An Introduction
Douyin, the Chinese version of TikTok, has skyrocketed in popularity across China. Experts project…
Have A Business Idea In Your Mind?
Whether you’re entering or scaling, we streamline your China strategy—so you can grow faster and smarter.