Drawing on their extensive experience in founding successful businesses in China, Deana and Jon created China Gravy in 2013. Janice’s significant contribution to the leadership team in 2015 further strengthened the group. This dynamic trio has dedicated over a decade to harmonizing their visionary thinking, strategic planning, and execution prowess. Together, they have fostered a robust team committed to enabling clients to thrive in the highly competitive Chinese market.
We specialize in Chinese marketing and business development in service-based
in particular, real estate, higher education, and hospitality.
Deana is a seasoned entrepreneur and China strategist. She holds a TRIUM Executive MBA and is based in Dubai (UAE).
Jon is a visionary founder and global business specialist. He holds a Harvard MBA and is based in Chicago (USA).
Janice is a goal-oriented operations executive. She holds a BA in Business English and is based in Tianjin (China)
Head of IT
With extensive expertise in digital marketing, Xiao bridges tech solutions with marketing strategies.
We’ve answered the most common questions about digital marketing in China.
Online marketing that focuses on using search engines, email, social media, and more to expand a brand’s visibility and gain new customers is summarized as Chinese digital marketing. In today’s world, and in China, in particular, digital marketing is vital for any business because it is cost effective, generates leads and sales (revenue), and facilitates interaction with your targeted audience. Online marketing is targeted specifically to your audience and reaches your followers more directly than traditional offline marketing.
Search Engine Optimization is abbreviated as SEO. It is the practice of using different strategies to show up higher in the results of a search engine, such as Google and Baidu. An SEO agency for China can help you to achieve a higher ranking for your website! In China as in the West, Search Digital Marketing is one of the best ways to get leads online.
Most importantly, the Great Firewall of China regulates the online content which is available to the general public. This, and to boost the local economy, led to the creation of Chinese search engines like Baidu and social media platforms like WeChat, QQ, TikTok or Sina Weibo. China is also a global forerunner in social commerce - shopping on social media. Chinese consumers trust their peers more than official brand messages, which is why influencer marketing with KOLs and Wanghong has emerged in is highly popular. Buyers in China also value high-quality and luxury products, in particular in the sectors food, health, beauty, baby, and organic. Many Chinese place higher trust in imported foreign products as they assume a higher quality and safety due to stricter controls abroad. Benefit from the experience and know-how of China Gravy - your trusted digital marketing agency for China and lift the market potential, for example, with China influencer marketing.
Now that you know what makes the Chinese market unique, you may wonder, how to best penetrate it. First, Chinese consumers are always on the go, and their behavior is digital. Keep in mind to provide your content responsive and optimized for mobile devices. Second, a good reputation is very important in the "Middle Kingdom". Chinese buy brands. So, remember to mention yours. Third, due to online restrictions, Chinese are active on Chinese exclusive platforms. So, make sure to be active on WeChat, Weibo & Co. Finally, the Chinese market is fast paced. So, remaining flexible, adaptive, and open-minded is a good strategy. Tip: To optimize your China digital marketing strategy, know which target audience you want to reach. For Chinese in mainland China, Baidu is a great platform. And for Chinese around the world, WeChat is the preferred option.
More than 1.4 billion Chinese are hungry to buy luxurious imported products like cosmetics, clothes and accessories, nutrition foods, and health products. You may ask yourself why they don’t simply buy these products in China? Well, in the categories of food, baby and health, foreign goods generally are associated with better quality. They are perceived safer due to stricter standards abroad. And on top, they add to the elite image of the Chinese buyer. Chinese who want to buy foreign products have to travel abroad themselves, or purchase them through so-called Daigou. That’s someone who lives abroad, buys goods in bulk as a business-person and sells them in their online shops to China. Recently, cross border ecommerce platforms like Tmall Global, Kaola, JD Worldwide, and VIP.com have emerged and are offering exactly this service. Their users can be impressed with authentic and trustworthy influencer marketing.
Pay-per-click advertising on Baidu is one of the fastest and cost-effective ways to reach people who are searching for products and services in your niche. Together with search engine optimization for Baidu (SEO), where you improve your organic ranks, it efficiently puts your business in pole position. Especially for B2B Baidu PPC is probably the best China digital marketing solution.
If you are wondering how to sell products online in China, social media is the answer! With over 2 billion active social media accounts worldwide, no business can ignore social platforms. Chinese consumers particularly value being connected online and presenting the best version of themselves. That’s why social selling on social media platforms is a crucial success factor for brands, who want to engage with their fans and sell their products online. Don’t miss out on the enormous potential of social commerce and its trends like live streaming to sell products.
The largest social media platforms in the "Middle Kingdom", you absolutely must know are, of course
- WeChat (Facebook of China)
- Sina Weibo (Twitter of China)
- QQ by Tencent (same company that is behind WeChat)
- Baidu (Google of China)
- Douyin/TikTok (Trending short-video platform)
Meet WeChat, the Chinese super-app for everything. Consumers in the "Middle Kingdom" use it to chat, research, shop, pay, buy tickets, order taxis, and more.
A combination of Douyin/TikTok and Sina Weibo (the Twitter of China) are the closest thing to Instagram, you can find in China now. Weibo is a microblogging platform, also referred to as the Twitter of China. And TikTok is the hot new short-video platform, which is extremely popular among a younger audience.
The global influencer market is estimated to surpass 22 billion USD in 2025. A major part of that will be attributed to the Chinese market. People around the world, and in the "Middle Kingdom" in particular, are getting tired of conventional advertising. They look to their peers for authentic recommendations and advice. So, it’s no surprise that two out of three Chinese consumers say that their purchase was triggered by an influencer.
No. The audience for every industry is different so we do a full assessment of your business and suggest a tailor-made integrated strategy that will bring the most benefit for you.
China Gravy is more than a China marketing online company. We focus on Chinese marketing and China ecommerce solutions, offering smart and integrated strategies to enter the Chinese market.
- Chinese website design
- Google and Baidu SEO & PPC
- Social media marketing, e.g. WeChat
- Influencer marketing
- Content creation & translations
- Chinese PR
- Chinese business development.
- Cross-border ecommerce solutions
- Legal services
- Logistics & payment solutions
- Daigou leverage
- Sourcing products from China
- Tailored solutions.
We fulfill all your B2B and B2C needs in China!
The cost of our services varies based on the needs of your business. Request a free consultation to get our China digital marketing insights and a quotation for our services. Request a free consultation!
Would the Beatles be as great if they were just “The Beatle”? At China Gravy, all hands are on board to make sure you have an expert for each part of the task. With a global team located in China and Europe, we are wherever you are! We don’t cut corners or sacrifice quality so you can be sure that you are receiving the highest quality of service. China Gravy is your trusted China digital marketing company.
After the initial set up and consultation, you can sit back, relax, and let us do the heavy lifting. We do weekly check-ins to update you on our progress and discuss the plans for the following week. Our lines of communication are always open and we will happily answer any questions at any time.
Are you curious to see our work in practice?
We are excited to learn about your project and show you how to take it to the next level. Send us a message!